Howl Brewery

A fresh collaboration with Dell’Anno Studio! Building on the original branding created for Howl Brewery, we’ve expanded the product line with three new offerings alongside the popular Lazy Dave Hazy IPA. The updated design features a simple illustration style and introduces the all-new Firkin Herbert—The Devourer of Hipsters! Discover its origin story in the last image. Hipsters, you’ve been warned!"

In the heart of the misty English countryside, where the rolling hills cradle quaint villages and ancient woodlands, there lived a creature of legend known as the Firkin Herbert. This beast, though seldom seen, was the subject of many a whispered tale in the dimly lit corners of local pubs, where cask ales flowed freely and camaraderie was found in the clink of tankards.

The Firkin Herbert was said to be a monstrous yet oddly charming being, with the body of a bear, the horns of a dragon, and the head of a boar. Its fur, as dark as a moonless night, was adorned with patches of moss and bark, giving it a peculiar, almost rustic elegance. It prowled the edges of the woodlands and meadows, its eyes gleaming with an eerie intelligence, always on the lookout for its favourite prey: hipsters.

The sleepy coastal town of Bude, untouched by the rush of modernity. But recently, the influx of hipsters seeking the “authentic countryside experience” had disrupted its serene balance. With their artisanal coffees, vegan food trucks, and an unending quest for the perfect Instagram shot, they had become the bane of the old-timers who cherished the simplicity of their quiet lives.

One evening, as the sun dipped below the horizon and the sky blazed with the last vestiges of daylight, Old Rupert sat in his favourite corner of the Rusty Plough. He was a man of tradition, his grizzled beard and weathered face a testament to a life well-lived. A pint of his favourite cask ale, sat half-empty before him. The pub buzzed with talk of the Firkin Herbert, fuelled by the recent disappearance of yet another group of hipsters.

“Mark my words,” Rupert said, leaning in conspiratorially, “the Firkin Herbert’s doing us a favour. It’s only taking those who don’t belong.”

His friends nodded in agreement, their faces serious yet amused. They had all seen the changes the hipsters brought, and none of them were pleased.

Meanwhile, deep in the heart of the woods, the Firkin Herbert sniffed the air, catching the faint scent of beard wax and overpriced cologne. It moved silently, its massive form barely disturbing the foliage. Ahead, a group of hipsters had set up a makeshift camp, their laughter grating against the natural symphony of the forest.

With a swift, predatory grace, the Firkin Herbert emerged from the shadows. The hipsters froze, their eyes widening in terror as they beheld the beast. But the Firkin Herbert was not without a sense of decorum. It approached the group, its voice a low, rumbling growl.

“You trespass on sacred ground,” it said, its tone surprisingly articulate for a creature of its nature. “And you have been judged.”

Before they could react, the Firkin Herbert lunged, its jaws snapping shut with finality. When the moon rose high above the trees, only silence remained, save for the gentle rustle of leaves in the night breeze.

Back in the Rusty Plough, the old-timers raised their glasses in a toast. They might not have seen the Firkin Herbert, but they felt its presence, a guardian of their way of life.

“To the Firkin Herbert,” Old Rupert declared, his voice carrying a note of pride. “Long may it protect our land.”

And so, the legend of the Firkin Herbert grew, a tale told over pints of cask ale, a reminder that some traditions were worth defending, no matter the cost.

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