Aureus Vita :

Gifted the earth to craft a universe, pioneering the most groundbreaking gin innovation of the century.

How do you rise above the noise in a crowded gin market? It helps if you’ve made the greatest discovery in gin-making for more than 60 years. Which is what Aureus Vita represented. It was made according to the principles of the Golden Ratio, and the related Fibonacci Sequence, which are found repeatedly in the natural world as a mark of harmony and balance amidst the chaos.

Working as part of the creative team under Dell ‘Anno’ studio who was tasked by Master Distiller, John Hall, to be brand guardians of this unique gin, ahead of a major Spring 2025 launch. Aureus Vita already had a brand mark, label and bottle design conceived by Stranger & Stranger and ARC. Product launch was in the capable hands of multi-award-winning PR Agency The Romans. Our task was to create brand guidelines for use across all media, and establish tone of voice, key messaging and hero headlines that would position Aureus Vita confidently in the luxury gin market for years to come.

The assignment was substantial and wide-ranging so a multi-disciplinary collaboration was essential, requiring talented creatives from our Collaborative studio and further afield including:

• Nick Dell ‘ + Anno Adam Farley - Design/Creative

• Rebecca Martin + Jim Rickards - Copy & Media Strategy

• Calum Campbell Coles - Website

• Mags Gough - Product Photography

• Matt Newcomb - 3D Renders

Key Deliverables:
Brand Guidelines • Foundation for Brand World • Tone of Voice • Sales Comms • Email messaging templates • Trade Buyers pack, concept, design, and copy • Art Direction of 3D Renders • Art Directing photo shoots • Design and edit of the Book of Phi • Brand Activation for Selfridges • Web concept, creation, content and copy • Social Media strategy and content creation